Malaysia’s digital publisher REV Media Group has partnered with data analytics and consumer intelligence company Dattel Asia to launch its first AI-powered advertising manager platform in Malaysia to empower SMEs with data-driven advertising.
Indonesia’s largest tech firm GoTo Group is looking to raise up to 17.992 trillion rupiah ($1.25 billion) through an initial public offering (IPO). GoTo, a merger of ride-hailing giant Gojek and e-commerce firm Tokopedia, said it plans to sell up to 52 billion Series A shares in the Indonesia Stock Exchange and set a price range of 316 to 346 rupiah per share.
Aument is carving out a niche in marketing automation for e-commerce stores in Latin America, raising $1.5 million in pre-seed funding just four months after being founded. Their experience in working on customer acquisition and retention was the ultimate driver for Aument. They are building a library of actions, taking e-commerce best practices and automating them for small businesses to start sending automated and personalized marketing messages and convert visitors to customers.
YouTube is not just a video platform, of course, it’s also a powerful search engine and it has begun testing a Google AI Overviews carousel that will appear in results for selected queries. Given the threat AI Overviews is perceived to pose to click-thru traffic in Google Search results, there’s a question about whether the YouTube initiative could depress click-thrus to brand and creator videos. Right now, the feature is only visible to a sub-set of U.S. premium users.