Malaysia’s digital publisher REV Media Group has partnered with data analytics and consumer intelligence company Dattel Asia to launch its first AI-powered advertising manager platform in Malaysia to empower SMEs with data-driven advertising.
Indonesia’s largest tech firm GoTo Group is looking to raise up to 17.992 trillion rupiah ($1.25 billion) through an initial public offering (IPO). GoTo, a merger of ride-hailing giant Gojek and e-commerce firm Tokopedia, said it plans to sell up to 52 billion Series A shares in the Indonesia Stock Exchange and set a price range of 316 to 346 rupiah per share.
Aument is carving out a niche in marketing automation for e-commerce stores in Latin America, raising $1.5 million in pre-seed funding just four months after being founded. Their experience in working on customer acquisition and retention was the ultimate driver for Aument. They are building a library of actions, taking e-commerce best practices and automating them for small businesses to start sending automated and personalized marketing messages and convert visitors to customers.
CDP mParticle is being acquired by ecommerce platform Rokt for a price of $300 million. It’s the third acquisition of a leading independent CDP in a little over one month, following Uniphore’s purchase of ActionIQ and Contentstack’s purchase of Lytics. All three buyers offer some type of customer-facing technology; apparently they’ve decided that adding real-time profiles from CDP will give them a competitive edge. (See this blog post for more analysis.)