Mapp Digital Relabels Products as Mapp Cloud

Mapp Digital, a mash-up created by Marlin Equity from Blue Hornet and parts of the Teradata Marketing Application business, is now calling its technology suite the Mapp Cloud. It’s not clear whether anything is new beyond the label. Then again, functions already span data aggregation, analytics, campaigns, and execution across email, mobile, Web, social, and advertising channels.