Mapp Digital, a mash-up created by Marlin Equity from Blue Hornet and parts of the Teradata Marketing Application business, is now calling its technology suite the Mapp Cloud. It’s not clear whether anything is new beyond the label. Then again, functions already span data aggregation, analytics, campaigns, and execution across email, mobile, Web, social, and advertising channels.
We all know there’s a fine line between personalized and creepy, but what if all personalization is creepy?
Most shocking of all: the best customer experience comes from telcos and airlines. So says Brandwatch, which ranked TMobile, American Airlines, and Southwest Airlines in the three top slots of its CX report. Maybe they were grading on a curve?
Procrastinators of the world can throw a party whenever they get around to it: Google has once more pushed back complete third-party cookie deprecation. The new target is “early next year.” Reasons for the delay include concerns expressed by U.K. data regulator Information Commissioner’s Office, an ongoing inquiry by the U.K. Competition and Markets Authority, and widespread discontent in the advertising ecosystem.