Marketing Evolution Adds $20.6 Million to Grow Media Mix Optimization Business

Marketing Evolution offers an advanced attribution methodology that uses individual-level data to recommend an optimal media mix. It’s complicated but worth exploring. They just raised $20.6 million, bring total investment to date to $24.6 million.

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Bolstra Raises $1.5 Million for Customer Success Management

February 7, 2018

Assembling unified data for customer success management is a core use case for Customer Data Platforms. That’s why you should care that Bolstra has just raised $1.5 million for its B2B customer success platform. It’s the company’s second “seed” round, following a $1.5 million raise last February. Bolstra tracks customers through their lifecycles, recommends actions, and provides structured workflows for those actions. It builds a complete view of each customer but doesn’t share it as easily as a true CDP.

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