Singapore-based Insider assembles customer data from all sources, creates AI-based audience segments and personalized messages, and pushes the results to Web sites, apps, email, messaging, and ad channels. We don’t know if they’re a CDP because they might not make their data available to other systems. We do know they just raised a $32 million Series C which they’ll use to enter the U.S. market.
If data isn’t captured then is it really data? It’s not quite as perplexing as why we park in a driveway and drive on a parkway, but this Seagate study does raise the question, since their estimate that 68% of data isn’t used includes 44% of data that goes uncaptured. Lots of other, probably more useful information here, including top five obstacles to using data (all relevant to CDPs) and that two-thirds of respondents think their company’s data security is inadequate. Also interesting regional comparisons if that’s helpful.
Finally, we have a promise from video ad platform LoopMe that your ads will never appear near hateful content. Users get a range of rules to block content topics, sites or apps and to use third-party brand safety services. Sadly, those are far from perfect and it’s not clear that LoopMe is doing anything extra. We also don’t know what happens if they fail to meet their “promise” to keep your ad from appearing in the wrong place.
CDP and marketing cloud vendor Zeta Global announced an agreement to purchase LiveIntent, which helps companies do email-based advertising. The deal will let Zeta expand its identity graph, enter the publisher monetization business, and accelerate its mobile and retail media products. Zeta will pay $77.5 million in cash and $172.5 million in common stock, with potential for additional payments based on performance.