Digital marketing solutions company, Sojern, has extended its partnership with the Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi). Sojern is a leading digital marketing platform built for travel marketers. Powered by AI and traveler intent data, Sojern activates multi-channel marketing solutions to drive direct demand. Sojern will work with more destination marketing organisations to drive traveler demand to the emirate. Sojern provides a range of digital display and social media advertising campaigns. So far, these digital strategies have reached 3 million people and increased Abu Dhabi hotel bookings.