Splitit, the company empowering consumers to use their existing credit to spread payments over time, announced a partnership with tabby, the leading Middle East Buy Now Pay Later (BNPL) provider. tabby is the leading BNPL provider serving the United Arab Emirates and Saudi Arabia, supporting more than 2,000 merchants, including Ikea, SHEIN, Marks and Spencer, adidas, and Toys R Us. tabby will integrate Splitit’s installment payment platform through a white-label solution to allow tabby’s merchants to offer installments on credit cards.

MediaMath, the first global independent adtech company with a local presence in India, announced a collaboration with Airtel, India’s premier communications solutions provider. Airtel recently launched Airtel Ads – a solution that allows brands to curate consent-based and privacy-safe campaigns to one of the biggest pools of quality customers in India. Airtel has over 200 monthly active users (MAUs) across its digital platforms. In addition to providing access to deep consumer insights, Airtel will facilitate access to advertising inventory, working in tandem with MediaMath to ensure end-customer relevance.