Marketing Tech Company Sojern to Drive Abu Dhabi Hotel Bookings

Digital marketing solutions company, Sojern, has extended its partnership with the Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi). Sojern is a leading digital marketing platform built for travel marketers. Powered by AI and traveler intent data, Sojern activates multi-channel marketing solutions to drive direct demand. Sojern will work with more destination marketing organisations to drive traveler demand to the emirate. Sojern provides a range of digital display and social media advertising campaigns. So far, these digital strategies have reached 3 million people and increased Abu Dhabi hotel bookings.

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Splitit Partners with Leading Middle East BNPL Provider tabby

July 1, 2021

Splitit, the company empowering consumers to use their existing credit to spread payments over time, announced a partnership with tabby, the leading Middle East Buy Now Pay Later (BNPL) provider. tabby is the leading BNPL provider serving the United Arab Emirates and Saudi Arabia, supporting more than 2,000 merchants, including Ikea, SHEIN, Marks and Spencer, adidas, and Toys R Us. tabby will integrate Splitit’s installment payment platform through a white-label solution to allow tabby’s merchants to offer installments on credit cards.

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MediaMath and Airtel Announce Ad Tech Partnership

July 1, 2021

MediaMath, the first global independent adtech company with a local presence in India, announced a collaboration with Airtel, India’s premier communications solutions provider. Airtel recently launched Airtel Ads – a solution that allows brands to curate consent-based and privacy-safe campaigns to one of the biggest pools of quality customers in India. Airtel has over 200 monthly active users (MAUs) across its digital platforms. In addition to providing access to deep consumer insights, Airtel will facilitate access to advertising inventory, working in tandem with MediaMath to ensure end-customer relevance.

CDPI Emerging Markets