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MediaMath and Airtel Announce Ad Tech Partnership

MediaMath, the first global independent adtech company with a local presence in India, announced a collaboration with Airtel, India’s premier communications solutions provider. Airtel recently launched Airtel Ads – a solution that allows brands to curate consent-based and privacy-safe campaigns to one of the biggest pools of quality customers in India. Airtel has over 200 monthly active users (MAUs) across its digital platforms. In addition to providing access to deep consumer insights, Airtel will facilitate access to advertising inventory, working in tandem with MediaMath to ensure end-customer relevance.

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Marketing Tech Company Sojern to Drive Abu Dhabi Hotel Bookings

July 1, 2021
CDPI Emerging Markets
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Just 17% of Martech System Replacements Are Home-Built: MarTech Report

July 7, 2022

The build-vs-buy debate never ends, and sometimes build really makes sense.  But buy is clearly the way to bet: just 17% of martech replacement projects chose a homegrown solution this year, according to this MarTech survey.  That’s down from 31% the year before.  CDPs were among the least common replacements, maybe because they’re awesome and maybe because most CDP implementations are fairly new.  Download for more fun facts.

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