Marketing is less interested than other departments in data and analytics, according to this Alation study. Operations, compliance, finance, and sales are all more frequent proponents. Marketing and product share fifth place while customer service and human resources bring up the rear. Alation also reports that AI adoption is broad but shallow: 76% of firms have deployed some AI but just 8% use it throughout their organization.
Marketers may or may not love AI, but vendors keep trying. Anyword, formerly Keywee, recently added a $19/month pricing tier and enhanced its “Language Optimization Platform,” which promises to pick the best word for performance marketing ads. Meanwhile, AI-powered video ad creator Pencil has partnered with ecommerce funding provider Clearbanc to offer Pencil’s services to the 4,000+ Clearbanc-backed companies.
B2B martech vendor Integrate has introduced Demand Acceleration Platform, whose snappy acronym of DAP should not be confused with the popular brand of spackle. Like its namesake drywall adhesive, DAP is a versatile glue that connects “hundreds of technology companies, data partners, service providers and marketing agencies, thousands of events and trade shows, and a marketplace of 150+ publishers” to create orchestrated, personalized, cross-channel, paintable customer journeys. Maybe not paintable.
Salesforce has reversed course on its bid to acquire data management and integration platform Informatica a source has told Reuters. Informatica itself said that it is not in talks to be acquired. Salesforce stocks rose on this latest news while Informatica’s fell.