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ThoughtSpot Delivers AI-Driven Insights

If anything is more credible than academic acceptance, it’s funding. So that AI-driven analytics vendor ThoughtSpot has raised more than $160 million speaks for itself. ThoughtSpot just announced SpotIQ, which automatically queries enterprise data sources and returns “deep and relevant insights for users that they may not have thought to look for on their own”. The company says that “SpotIQ accomplishes in a single click what could take 40,000 man hours.” It doesn’t say which men, doing what, or how long it would take a team of women.

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Ad Fraud Detector DoubleVerify Sells Majority Stake to Providence Equity Partners

August 25, 2017

Private equity investors continue to replace public markets as the main buyers of marketing and advertising tech companies. Latest transaction is DoubleVerify, which battles online ad fraud by authenticating that impressions are viewed and the viewers are human. Buyer was Providence Equity Partners. They didn’t announce a price but the Wall Street Journey says they paid around $200 million for a majority stake.

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Google Kills FLoC, Runs Out of Bird Metaphors, Offers Topics API

January 26, 2022

Google has given up on its FLoC cookie-less targeting initiative, which faced insurmountable privacy objections. The replacement, which mercifully does not reference anything bird-related, is Topics API, which will offer three recent interests for each individual based on sites they have recently visited.  The loss in targeting and tracking power is so huge that you wonder if Google is purposely showing what tighter privacy is costing the industry. Or maybe they’re just kneecapping competitors.

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