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Marketo Study: U.S. Marketers Less Excited About New Technology than Non-U.S. Marketers

Just how widespread is this artificial intelligence thing? It depends on who you ask. A Marketo survey found that 15% of U.S. marketers plan to use AI in 2017 compared with 27% of marketers outside the U.S.  Differences were even greater for augmented reality (5% of U.S. marketers vs 22% of non-U.S. marketers) and virtual reality (5% vs. 37%). On the other hand, U.S. marketers were much more likely to plan on using predictive (70% vs 26%).  Unless there’s an unknown pool of advanced tech lurking outside the U.S., it seems our overseas colleagues are just more optimistic. Sure enough, Marketo found that 62% of overseas marketers were excited about the impact of new touchpoints compared with just 48% of U.S. marketers. Go figure.

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Eulerian Technologies Raises $5.3 Million

January 13, 2017

Paris-based Eulerian Technologies has raised $5.3 million to accelerate its growth. Eulerian assembles unified customer profiles from on- and off-line sources; provides Web analytics, attribution, and segmentation; and connects with more than 250 partners for analytics, personalization, and execution. In other words, it’s a CDP. The company was founded in 2002 and now has 50 employees at offices in France, Canada, and Spain. It serves more than 130 clients in 35 countries.

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Two-Thirds of C-Suite Can’t Recognize Bad Data: Fivetran Report

December 6, 2021

Like the determined optimist who tells his boss the factory is on fire by reporting they’ll soon be able to update their equipment, let’s find some silver linings in a batch of gloomy surveys today, Dear Reader.  We’ll start with this Fivetran report, which finds that 85% of data leaders say their company has lost money by basing decisions on bad data, and 66% believe their C-suite can’t tell when that happens.  The bright side is there’s lots of room for improvement.

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