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Marketo Study: U.S. Marketers Less Excited About New Technology than Non-U.S. Marketers

Just how widespread is this artificial intelligence thing? It depends on who you ask. A Marketo survey found that 15% of U.S. marketers plan to use AI in 2017 compared with 27% of marketers outside the U.S.  Differences were even greater for augmented reality (5% of U.S. marketers vs 22% of non-U.S. marketers) and virtual reality (5% vs. 37%). On the other hand, U.S. marketers were much more likely to plan on using predictive (70% vs 26%).  Unless there’s an unknown pool of advanced tech lurking outside the U.S., it seems our overseas colleagues are just more optimistic. Sure enough, Marketo found that 62% of overseas marketers were excited about the impact of new touchpoints compared with just 48% of U.S. marketers. Go figure.

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Eulerian Technologies Raises $5.3 Million

January 13, 2017

Paris-based Eulerian Technologies has raised $5.3 million to accelerate its growth. Eulerian assembles unified customer profiles from on- and off-line sources; provides Web analytics, attribution, and segmentation; and connects with more than 250 partners for analytics, personalization, and execution. In other words, it’s a CDP. The company was founded in 2002 and now has 50 employees at offices in France, Canada, and Spain. It serves more than 130 clients in 35 countries.

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Retail Rocket Raises $24 Million and Buys Sailplay to Enter U.S. Market

July 6, 2022

Netherlands-based retention management platform Retail Rocket just raised a $24 Million Series A, and immediately spent some of it to buy Sailplay, a New York-based marketing automation vendor that will grow its U.S. presence.  Retail Rocket builds unified customer profiles in a module it charmingly calls Data Warehouse, and has other modules for AI-driven personalization, segmentation, and campaign management.  The company has more than 1,000 global clients across Europe and South America.

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