MarkLogic also helps technicians build databases, offering a data hub for integration and a NoSQL database for storage. They’ve now added “embedded machine learning” to optimize personalization, customer service, and other things. No claims here to be a CDP.
You weren’t terribly interested in yesterday’s items about IT tools to build unified databases, Dear Reader. But I’ll double down with news that Google Cloud and Informatica have announced a strategic partnership along the same lines. At least they are familiar company names. Informatica also announced a partnership with analytics data platform Databricks. You’ll recall Informatica bought the Allsight CDP in March.
Still catching up from last week: media services provider Brand Network bought Clickable, an advertising management and reporting firm. The combined operation has been rebranded as Azalea Commerce which will help retailers sell advertising on their Web sites. Let a thousand walled gardens bloom!
Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.