Marquis Combines with DocuMatix to Offer Small Banks Broader Marketing Technology

Well, here’s a blast from the past: Marquis was one of many PC-based MCIF (Marketing Customer Information File) systems launched in the mid-1990s.  These gave bank marketers an integrated customer database and campaign management, making them the original marketing automation systems and Customer Data Platforms.  Turns out Marquis is still around and still calls its product an MCIF.  They were acquired last September by Falfurrias Capital Partners, which plans to build a broad marketing technology offering for small banks and credit unions.  As part of this project, Marquis just acquired DocuMatix, which generates email, text messages, surveys, Web forms, and other customer communications.