Martech buyers might be fatigued but martech investors were friskier than before in 2019, according to LUMA’s Q4 2019 report. Mergers, acquisitions, fundings, and public markets all grew sharply. Comprehensive lists make this a great reference.
MailChimp has a 60.5% share of the email marketing industry, according to its bizarrely-designed online annual report. The report also counts the number of emails mentioning Marie Kondo and other random topics. This is amusing until you realize it means they’re reading what customers send.
New privacy rules threaten access to all types of third-party data. Big retailers are offering access to their own customers as an alternative. Walmart has just added a self-service portal for buying search and sponsored product ads on its Web site. Targeting doesn’t currently make full use of Walmart’s detailed customer data, but likely will in the future. https://adexchanger.com/search-2/walmart-launches-self-serve-ad-platform-but-retail-and-audience-data-isnt-available-yet/
Salesforce has reversed course on its bid to acquire data management and integration platform Informatica a source has told Reuters. Informatica itself said that it is not in talks to be acquired. Salesforce stocks rose on this latest news while Informatica’s fell.