Martech, Adtech, Digital Content and D2C Investments Accelerated in 2019: LUMA Report

Martech buyers might be fatigued but martech investors were friskier than before in 2019, according to LUMA’s Q4 2019 report. Mergers, acquisitions, fundings, and public markets all grew sharply. Comprehensive lists make this a great reference.

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Walmart Offers Self-Service Ad Portal

January 8, 2020

New privacy rules threaten access to all types of third-party data. Big retailers are offering access to their own customers as an alternative. Walmart has just added a self-service portal for buying search and sponsored product ads on its Web site. Targeting doesn’t currently make full use of Walmart’s detailed customer data, but likely will in the future.

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Meltwater Combines with Microsoft to Create an Integrated Communication Insights Solution

February 20, 2024

Meltwater, a provider of media, social and consumer intelligence, announced it is partnering with Microsoft on an integrated communications insights solution. The partnership will integrate the data from Meltwater’s listening tools with Microsoft’s AI-driven capability to deliver data “as dialogue.” Microsoft will use Meltwater as its provider of global intelligence, while Meltwater has made a multi-year commitment to Microsoft Azure as its preferred cloud platform.

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