MarTech Today Publishes CDP Industry Guide

This newsletter doesn’t usually cover analyst reports but since we’ve broached the subject, let’s note that MarTech Today has also recently issued its (free) Enterprise Customer Data Platforms: A Marketer’s Guide. It doesn’t include a survey, alas, but does have a good overview of the subject and profiles of 19 vendors who did not pay for the privilege. CDP Institute acted as editorial advisor but MarTech Today did all its own research and writing.