This newsletter doesn’t usually cover analyst reports but since we’ve broached the subject, let’s note that MarTech Today has also recently issued its (free) Enterprise Customer Data Platforms: A Marketer’s Guide. It doesn’t include a survey, alas, but does have a good overview of the subject and profiles of 19 vendors who did not pay for the privilege. CDP Institute acted as editorial advisor but MarTech Today did all its own research and writing.
Identity resolution vendor Drawbridge has raised $15 million in new funding, bringing its total to almost $70 million. The company also announced a new partnership with LiveRamp, which will use Drawbridge’s probabilistic identity graph to supplement LiveRamp’s deterministic graph.
InsideSales has extended its AI-based sales management superpowers to find accounts with high purchase propensity that have not been contacted by sales reps. InsideSales combines a company’s own CRM data with insights based on data aggregated across all its clients.
Salesforce has announced a new solution, Unified Knowledge, that will pull data from third-party systems thus supplementing Salesforce Data Cloud with external information sources. Initially, this is mainly aimed at helping Service Cloud users in combination with Einstein for Service’s generative AI. It was developed through a strategic partnership with AI vendor Zoomin.