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MartechTribe Releases Interactive Martech Landscape

I don’t know about your team, but people around here are bored enough that they’ve started scraping wax off the kitchen floor to see what color tile is underneath. If you’re looking for a marginally more productive activity, MartechTribe has released an interactive martech landscape that shows how often different products are used together. Hours of fun and it won’t hurt your knees.

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Two-Thirds of Corporate Data Is Wasted: Seagate Report

July 22, 2020

If data isn’t captured then is it really data? It’s not quite as perplexing as why we park in a driveway and drive on a parkway, but this Seagate study does raise the question, since their estimate that 68% of data isn’t used includes 44% of data that goes uncaptured. Lots of other, probably more useful information here, including top five obstacles to using data (all relevant to CDPs) and that two-thirds of respondents think their company’s data security is inadequate. Also interesting regional comparisons if that’s helpful.

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LoopMe Promises to Keep Ads from Hateful Content

July 20, 2020

Finally, we have a promise from video ad platform LoopMe that your ads will never appear near hateful content. Users get a range of rules to block content topics, sites or apps and to use third-party brand safety services. Sadly, those are far from perfect and it’s not clear that LoopMe is doing anything extra. We also don’t know what happens if they fail to meet their “promise” to keep your ad from appearing in the wrong place.

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Two-Thirds of C-Suite Can’t Recognize Bad Data: Fivetran Report

December 6, 2021

Like the determined optimist who tells his boss the factory is on fire by reporting they’ll soon be able to update their equipment, let’s find some silver linings in a batch of gloomy surveys today, Dear Reader.  We’ll start with this Fivetran report, which finds that 85% of data leaders say their company has lost money by basing decisions on bad data, and 66% believe their C-suite can’t tell when that happens.  The bright side is there’s lots of room for improvement.

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