TIBCO Software has acquired Scribe Software, adding Scribe’s SaaS-based integration platform to TIBCO’s own cloud and conventional integration products. Price was not announced. TIBCO itself is owned by Vista Equity Partners, which on Monday bought brand safety firm Integral Ad Science and also owns marketing automation vendor Marketo.

Since we’re on the topic, let’s finish with a blockchain-based loyalty protocol from a company called Loyela. It lets merchants reward consumers with transferable tokens. Still in the pilot stage and an initial coin offering is planned for September.

Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.