Mastercard Pays $850 Million for Anti-Fraud Vendor Ekata

Call it karmic balance: companies struggling to identify anonymous customers must also strain to verify that people who do identify themselves are really who they claim.  The reason, of course, is there are more fraud possibilities as online business expands.  One example of the growing identity authentication industry: Mastercard just bought anti-fraud identity specialist Ekata for a cool $850 million.