Let’s talk today about analytics. We’ll start with an announcement from digital solution provider Anexinet, which has expanded its ListenLogic social media analytics solution to include unstructured data from call center recordings, email, chat, text, CRM, and other channels. The system looks for patterns that can be used to guide customer interactions and predict future behavior.

Less entertaining but probably more useful, the CDP Institute has just published answers to Frequently Asked Questions about CDPs. If you’ve ever wondered about the difference between CDPs and DMPs, how much staff you need to run a CDP, or what a CDP costs, here are simple answers. Since some of those are not simple questions, be prepared for the occasional “it depends”.

It’s tough to get brand safety right, but the industry keeps trying.  IPG Mediabrands announced a new set of tools to find and block inappropriate ad placements, while IAS expanded its suitability measurements to include standards from the Global Alliance for Responsible Media (GARM).  Meanwhile, DoubleVerify admitted a mistake made brand safety on X/Twitter look worse than it really was in October 2023 and March 2024.