MediaMath to Support Unified ID 2.0

We haven’t heard much recently about Unified ID 2.0, probably the most widely supported alternative to third-party cookies for ad viewer tracking.  But it’s still growing.  Latest to hop on the bandwagon is ad buying platform MediaMath.  It’s not an exclusive commitment: MediaMath also supports identity solutions from ID5, LiveIntent, LiveRamp, Lotame, Parrable, and others.