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MetaCX Raises $14 Million for Customer Success Dashboard

Finally: MetaCX, founded by ExactTarget co-founder Sott McCorkle, has raised $14 million for a “digital success layer that brings suppliers and buyers of enterprise software together for better collaboration and outcome management, offering real-time visibility into customer success.” I don’t know what that means, either, but Forbes says it refers to a performance dashboard shared by vendors and their clients. If that seems like a lot for a dashboard company, see todays’ first item.

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Amazon Continues Shift Towards Paid Product Placement

December 6, 2018

Facebook, Google, and other “walled gardens” sell advertising based on their own data without sharing it. Amazon is joining the club, switching from a search-driven marketplace to one where brands must pay to be seen. Amazon ad specialist Quartile found the change is happening quickly: the share of Thanksgiving-weekend sales driven by ads grew 54% this year over 2017, reaching 25.1% of the total. Amazon is already the third largest digital ad publisher.

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CIAM Vendor Ping Identity Bought for $2.8 Billion by Private Investors

August 5, 2022

CIAM (Customer Identity and Access Management) was once largely about managing employee access to company systems, but it’s increasingly applied to consumer log-ins and identities as well.  This creates an overlap with the identity management systems more traditionally used for customer data.  The expanded market helps to explain why private investor Thoma Bravo just paid $2.8 billion for CIAM vendor Ping Identity, a 60% premium of its most recent stock price and just under 10x revenue.

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