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MetaCX Raises $14 Million for Customer Success Dashboard

Finally: MetaCX, founded by ExactTarget co-founder Sott McCorkle, has raised $14 million for a “digital success layer that brings suppliers and buyers of enterprise software together for better collaboration and outcome management, offering real-time visibility into customer success.” I don’t know what that means, either, but Forbes says it refers to a performance dashboard shared by vendors and their clients. If that seems like a lot for a dashboard company, see todays’ first item.

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Amazon Continues Shift Towards Paid Product Placement

December 6, 2018

Facebook, Google, and other “walled gardens” sell advertising based on their own data without sharing it. Amazon is joining the club, switching from a search-driven marketplace to one where brands must pay to be seen. Amazon ad specialist Quartile found the change is happening quickly: the share of Thanksgiving-weekend sales driven by ads grew 54% this year over 2017, reaching 25.1% of the total. Amazon is already the third largest digital ad publisher.

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Meltwater Combines with Microsoft to Create an Integrated Communication Insights Solution

February 20, 2024

Meltwater, a provider of media, social and consumer intelligence, announced it is partnering with Microsoft on an integrated communications insights solution. The partnership will integrate the data from Meltwater’s listening tools with Microsoft’s AI-driven capability to deliver data “as dialogue.” Microsoft will use Meltwater as its provider of global intelligence, while Meltwater has made a multi-year commitment to Microsoft Azure as its preferred cloud platform.

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