The Ponemon study found that security budgets are growing despite any doubts about value received. That would be one reason why Microsoft just bought BlueTalon, which sells systems to block unauthorized data access by internal users. BlueTalon talks about security for “data estates”, which nicely captures the vast scope of data storage in today’s enterprises.
Quotient Technology manages a promotion network that it says accounts for 75% of all consumer packaged goods digital coupon activations. They’ve just launched a service to build digital ad audiences based on their data, which also includes purchase history on over 100 million consumers. Ads will be delivered through web sites, mobile apps, social media, smart TVs, and other digital channels.
Wow, you are a really loyal reader. Is that you, Mom? I promise I’ll come for dinner tomorrow. If you’re not Mom, here’s a Forrester Consulting report for adtech vendor 4C. They found nearly 80% of marketers agree video is becoming more important. What do the rest think, I wonder? Maybe if we read their brain waves….
News organizations have long sought ways to make platforms like Meta and Google pay for the content they reproduce. Now Google says the value of news content is overrated, especially when it comes to ad revenue. A study conducted by Google in eight European countries found no change to Search ad revenue and less than 1% drop in usage when the content from 13,000 EU publishers was removed.