Microsoft Buys BlueTalon to Improve Data Access Controls

The Ponemon study found that security budgets are growing despite any doubts about value received. That would be one reason why Microsoft just bought BlueTalon, which sells systems to block unauthorized data access by internal users. BlueTalon talks about security for “data estates”, which nicely captures the vast scope of data storage in today’s enterprises.

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Quotient Technology Offers Ad Audiences Based on Retail Coupons and Purchases

August 1, 2019

Quotient Technology manages a promotion network that it says accounts for 75% of all consumer packaged goods digital coupon activations. They’ve just launched a service to build digital ad audiences based on their data, which also includes purchase history on over 100 million consumers. Ads will be delivered through web sites, mobile apps, social media, smart TVs, and other digital channels.

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Salesforce Buys for Automated Customer Service

September 22, 2023

Salesforce is buying, which builds low-code, AI-powered e-commerce customer service agents.  You might have thought Salesforce could already do that, but presumably Airkit does it better.  It doesn’t hurt that the company founders sold a previous business to Salesforce, the company was partly funded by Salesforce Ventures, and the product is already listed on AppExchange.  Price was not announced.

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