We don’t like reporting rumors, but this one is awfully juicy: Microsoft is said to be preparing a private version of ChatGPT that will ensure data isn’t shared when it’s used in a prompt. Charge could be “ten times” the normal ChatGPT fee, which would certainly be a good deal for Microsoft. It’s not clear whether this would be affected by last week’s announcement that ChatGPT will let users keep their prompts private.
Marketers are eagerly – you might say frantically – looking for new sources of data on customer behavior to replace what’s being lost to privacy rules. Commerce data platform Attain owns one of those goldmines, based on transaction data it collects through its Klover financial app. They’ve just partnered with The Trade Desk to make the information more easily available for ad targeting.
A new Arktic Fox Digital Report in partnership with Amperity revealed the demand in Australia for CDPs almost doubled from last year (21% to 40%). Respondents plan to prioritise investment in this part of the martech stack in the coming year and a half.
GrowthLoop will use TransUnion identity data to improve U.S. consumer match rates on client files sent to advertising media such as Facebook and Google Ads. The data should also help clients to find matches among records within their files, building more accurate customer profiles. GrowthLoop calls itself a “composable CDP”, meaning it works with data assembled in external data warehouses.