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Millennials Most Likely to Act for Sustainability: Dentsu Report

While we’re on the topic of responsible marketing, this Dentsu report finds 61% of North American consumers say their purchases are influenced by a brand’s sustainability messages.  Boomers are more likely than other groups to believe national governments are most responsible fore sustainability, but millennials are most likely to say it factors into their votes.  Millennials are also the most hopeful about the sustainability’s impact on the future.

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YouTube Home to Hundreds of Election Misinformation Videos

November 5, 2024

Misleading election-related ads are “running rampant” on Meta-owned Facebook, but Google-owned YouTube is also making money from misinformation. Research by Media Matters, independently confirmed by the New York Times, found 30 YouTube channels that between them had posted almost 300 videos containing misinformation which had earned some 47 million views. YouTube is monetizing them with ads and sharing revenue with the creators.  YouTube says election-denial falsehoods don’t violate its guidelines.

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