Millennials Most Likely to Act for Sustainability: Dentsu Report

While we’re on the topic of responsible marketing, this Dentsu report finds 61% of North American consumers say their purchases are influenced by a brand’s sustainability messages.  Boomers are more likely than other groups to believe national governments are most responsible fore sustainability, but millennials are most likely to say it factors into their votes.  Millennials are also the most hopeful about the sustainability’s impact on the future.