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Nano Interactive Offers Personas Based on Content Consumption

Boomers may be the only marketers who still remember when advertising was targeted by matching it against editorial content.  Nano Interactive is offering essentially that service, although they are describing it as a “library” of “intent personas” that work without cookies or any kind of personal data.  Sounds so much cooler that way.

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Millennials Most Likely to Act for Sustainability: Dentsu Report

July 7, 2023

While we’re on the topic of responsible marketing, this Dentsu report finds 61% of North American consumers say their purchases are influenced by a brand’s sustainability messages.  Boomers are more likely than other groups to believe national governments are most responsible fore sustainability, but millennials are most likely to say it factors into their votes.  Millennials are also the most hopeful about the sustainability’s impact on the future.

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Customer Data Platform Industry Adds New Vendors: CDP Institute Report

July 12, 2024

Software vendors continued to add Customer Data Platform (CDP) capabilities to existing systems in the first half of 2024, according to the CDP Institute’s latest Industry Update report.  Nearly all of the dozen companies appearing in the report for the first time started as marketing or messaging applications and added CDP capabilities after they were built.  These firms accounted for most of the industry growth during the report period.

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