The Boris Yelstin Presidential Center doesn’t come up very often in this newsletter, so I’m pleased to report that Mindbox, a Moscow-based integrated marketing systemn and CDP vendor that counts the Yelstin Center among its clients, has raised a $13 million investment to fuel its growth and international expansion. Boris would be proud.
Back on more familiar turf, how about a nice Adobe study that reports marketers are struggling to get value from technology? Yup, 65% say they feel their productivity is harmed by having too many technology options and 65% also say they can’t keep up with tech changes. Despite the problems, 79% say they regularly use data to make marketing decisions and 77% use it to demonstrate marketing’s value to the rest of the business. Download for more.
Build vs buy is not the focus of this Antavo report on customer loyalty systems, but what caught my eye was a 49% satisfaction rate for respondents using a home-built loyalty system compared with 63% for those using a purchased system. No-code fans will also appreciate that 44% say they’re currently very dependent on their IT team, 76% want to reduce that dependence, and 70% want no-code rule set-up. Plus lots here on loyalty program trends and impact.
Bombora has launched Visitor Insights, a consent-based website tag that tracks the topics a device has consumed. It infers intent, job function, management level, and other information that B2B publishers can use for ad targeting and personalization. This Bombora report shows intent trends by industry: for example, media and advertising users show 70% more interest in Customer Data Platforms than they did last year.