Mobile Apps Bounced Back in 2023

After a relative slowdown in 2022, mobile made a strong recovery in 2023 according to the new “State of Mobile” report from Revenue, downloads and time spent all saw strong growth with nearly $1.5 billion in spending each day across app stores and mobile ads. Despite further decline across the board in 2023, mobile gaming did see double digit growth in some markets, including South Korea, France, Brazil and Turkey.

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Google Cloud Launches New Generative AI Tools for Retailers Ahead of NRF

January 15, 2024

Google Cloud’s new genAI for retail tools include a conversational commerce solution to create personalized chatbots, a new customer service solution and catalog and content enrichment capabilities. It is also enhancing search for retailers with a large language model to help shoppers find products more easily. Over 80% of retailers feel a need to introduce genAI to their operations, Good Cloud said.

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TechTarget Combines with Informa Tech to Expand Addressable Market

January 12, 2024

TechTarget, the platform that monetizes B2B software intent data through a large network of websites and other channels, will combine with Informa PLC’s Informa Tech digital businesses. The results are expected to be large growth in scale across global markets and verticals and a tenfold growth in addressable audience for the new TechTarget. The move will introduce Informa Tech clients to TechTarget while combining the two companies’ intent data assets.

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Ad Fontes Media Partners with The Trade Desk to Support Brand Safe Advertising

February 23, 2024

Ad Fontes Media, a company that rates news sites for reliability and bias, has announced the integration of its rating data with The Trade Desk’s programmatic advertising platform. This will allow the screening out of highly partisan, AI-generated and clickbait sites, preferentially serving ads to sites containing quality journalism. Directing ad spend to low quality sites not only wastes dollars and threatens brand safety but de-monetizes quality news operations.

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