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MoEngage Raises $32.5 Million for Automated Experience Building

The modest ambitions of RPA are far from the grand vision of AI systems that autonomously optimize the entire customer experience.  MoEngage sits at the grandiose end of that spectrum, using AI to automatically map the customer journey, discover micro-segments of similar customers, and find the right offer, channel, and timing for each micro-segment at each step.  Somebody’s buying: they added more than 250 new customers over the past year and just raised a $32.5 million, bringing total funding to $73 million.