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Salesforce Buys RPA Vendor Servicetrace

Salesforce is buying robotic process automation (RPA) vendor Servicetrace, which will become part of its MuleSoft integration platform business.  RPA lets companies automate existing processes without making changes to underlying systems.  It’s been hot as companies seek to improve productivity and agility without making large IT investments.  Think of it as a type of no-code development.

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MoEngage Raises $32.5 Million for Automated Experience Building

August 3, 2021

The modest ambitions of RPA are far from the grand vision of AI systems that autonomously optimize the entire customer experience.  MoEngage sits at the grandiose end of that spectrum, using AI to automatically map the customer journey, discover micro-segments of similar customers, and find the right offer, channel, and timing for each micro-segment at each step.  Somebody’s buying: they added more than 250 new customers over the past year and just raised a $32.5 million, bringing total funding to $73 million.

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CIAM Vendor Ping Identity Bought for $2.8 Billion by Private Investors

August 5, 2022

CIAM (Customer Identity and Access Management) was once largely about managing employee access to company systems, but it’s increasingly applied to consumer log-ins and identities as well.  This creates an overlap with the identity management systems more traditionally used for customer data.  The expanded market helps to explain why private investor Thoma Bravo just paid $2.8 billion for CIAM vendor Ping Identity, a 60% premium of its most recent stock price and just under 10x revenue.

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