Salesforce Buys RPA Vendor Servicetrace

Salesforce is buying robotic process automation (RPA) vendor Servicetrace, which will become part of its MuleSoft integration platform business.  RPA lets companies automate existing processes without making changes to underlying systems.  It’s been hot as companies seek to improve productivity and agility without making large IT investments.  Think of it as a type of no-code development.

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MoEngage Raises $32.5 Million for Automated Experience Building

August 3, 2021

The modest ambitions of RPA are far from the grand vision of AI systems that autonomously optimize the entire customer experience.  MoEngage sits at the grandiose end of that spectrum, using AI to automatically map the customer journey, discover micro-segments of similar customers, and find the right offer, channel, and timing for each micro-segment at each step.  Somebody’s buying: they added more than 250 new customers over the past year and just raised a $32.5 million, bringing total funding to $73 million.

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Bombora Offers B2B Ad Targeting and Personalization Based on Content Consumption

June 2, 2023

Bombora has launched Visitor Insights, a consent-based website tag that tracks the topics a device has consumed.   It infers intent, job function, management level, and other information that B2B publishers can use for ad targeting and personalization.  This Bombora report shows intent trends by industry: for example, media and advertising users show 70% more interest in Customer Data Platforms than they did last year.

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