Salesforce Buys RPA Vendor Servicetrace

Salesforce is buying robotic process automation (RPA) vendor Servicetrace, which will become part of its MuleSoft integration platform business.  RPA lets companies automate existing processes without making changes to underlying systems.  It’s been hot as companies seek to improve productivity and agility without making large IT investments.  Think of it as a type of no-code development.

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MoEngage Raises $32.5 Million for Automated Experience Building

August 3, 2021

The modest ambitions of RPA are far from the grand vision of AI systems that autonomously optimize the entire customer experience.  MoEngage sits at the grandiose end of that spectrum, using AI to automatically map the customer journey, discover micro-segments of similar customers, and find the right offer, channel, and timing for each micro-segment at each step.  Somebody’s buying: they added more than 250 new customers over the past year and just raised a $32.5 million, bringing total funding to $73 million.

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Three-Quarters of Companies See AI/ML As Important Revenue Drivers: SambaNova Report

January 24, 2022

Do you miss those innocent days when every product announcement breathlessly reported the new system or feature was “AI-based”? If so, here’s a whiff of remembrance from AI infrastructure provider SambaNova Systems, who found that 78% of large companies rate AI and Machine Learning as important revenue drivers. Yet even they have a curiously mixed attitude, citing (in their press release) a NewVantage Partners study that found only a quarter of top companies have scaled AI/ML across their organization.

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