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Momentum Worldwide Adds Business Intelligence Platform

More clearly AI-driven is MomentumBi, which combines structured and unstructured data from Momentum’s own experiential ad programs (sports, music and entertainment sponsorships) with sales, media, and behavioral data from other sources. AI provides predictive analytics, performance monitoring, and ROI measurement.

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Half of Consumers Will Do Most Holiday Shopping Online: JLL Retail Survey

November 21, 2018

Tomorrow is Thanksgiving, the official start of the holiday shopping season. So let’s look at shopping behavior. We’ll start with a survey from real estate firm JLL Retail, which finds that just 31% of consumers expect to do most of their shopping in physical stores, although another 15% will buy online and pick up at a retailer.  Just over half will make at least one purchase from their phone, up from 22% last year.

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People-Based Identity Finds Twice as Many Matches as Cooke- and Device-Based Measurements: Thunder Study

November 19, 2018

Ad optimization vendor Thunder Experience Cloud conducted a much more elaborate research project, analyzing billions of ad impressions to compare cookie- and device-based identification with people-based identification from LiveRamp. They found that cookie- and device-based methods report twice as many unique individuals as people-based methods. In other words, people-based measurement shows that the ads reached half as many different people and each person received twice as many impressions as cookie- and device-based measurement reported. The gap grew larger as campaigns got bigger.

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Ad Fontes Media Partners with The Trade Desk to Support Brand Safe Advertising

February 23, 2024

Ad Fontes Media, a company that rates news sites for reliability and bias, has announced the integration of its rating data with The Trade Desk’s programmatic advertising platform. This will allow the screening out of highly partisan, AI-generated and clickbait sites, preferentially serving ads to sites containing quality journalism. Directing ad spend to low quality sites not only wastes dollars and threatens brand safety but de-monetizes quality news operations.

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