Does the term “no-code” set your heart aflutter? If so, be sure to sit down before reading that no-code data visualization and dashboarding platform Preset has raised a $35.9 million Series B, bringing total funding to $48.4 million. Less evolved users can still write SQL queries if they wish. Preset is a managed service on top of Apache Superset, which some readers will find even more exciting than no-code.
I know you love Gartner reports, Dear Reader, so here’s a fairly modest one about the role of marketing in digital transformation. The most interesting news is that 80% of CMOs leaders think they’re responsible for leading digital business transformation strategies, a figure that most non-marketing leaders would probably find delusional. More realistically, 83% say that innovation programs have not met management expectations.
Since we’ve already started down the data geek rabbit hole, here’s news that data quality vendor Monte Carlo has raised a $60 million Series C, bringing their total to $101 million. Monte Carlo’s super power is making it easier for data engineers and analysts to monitor the quality of data as it moves through company pipelines. That’s called “data observability” and quite a few companies do it.
Email and mobile personalization platform Movable Ink has announced a new integration between its Da Vinci content personalization solution and Adobe Journey Optimizer. Joint customers will be able to develop content assets aimed at each individual email recipient and bring them into Adobe Journey Optimizer for deployment. This builds on an existing integration between Movable Ink Da Vinci and Adobe Campaign.