Enough frivolity.  Industry-specific (vertical) martech is a way for small vendors to grow in the shadow of big ones. Malou, a marketing system for restaurants, has just baked itself a $10 million funding round. (Apparently the real figure is €10 million but whoever wrote the press release thought Americans couldn’t handle it.  Did I mention Malou is French?) They serve over 2,000 restaurants across twelve countries.

Stick with me here: what if you didn’t have to write good generative AI prompts, but could instead write a prompt that would prompt you to write a better prompt?  If your head hasn’t exploded yet, that seems to be the idea behind new auto-complete and rewrite features in Copilot AI for Microsoft 365.  Of course, there’s a YouTube video showing how.