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More Consumers Worry About Cybersecurity Than Protect It: McAfee Report

Will consumers exercise their rights under GDPR? One reason to doubt is they haven’t done much to protect themselves against more pressing threats such as cybersecurity. This study from security vendor McAfee found that 63% of consumers worry about identity theft if their home networks is breached but 41% don’t bother to change default passwords on new devices right away. In fact, 34% don’t limit access to their home network at all. Annoyingly, McAfee only released an infographic rather than the full research.

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Main AI Uses Are Analytics, Customer Experience, and Process Automation: TechEmergence Conference

January 9, 2018

It’s easy for marketers to see marketing as the center of everything. Today let’s look at some other perspectives. We’ll start with this survey of attendees at a recent TechEmergence conference on applied artificial intelligence. Most were business founders and technical employees. When asked about current and future use of AI, they ranked marketingbehind analytics, customer experience, and process automation. It did beat cybersecurity, human resources, finance, robotics, and vehicles.

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Datonics Audience Data Marketplace Extended to Neustar Data Directory

January 5, 2018

If you want a trend outside of CDPs, try “data marketplace”. We’ve recently seen them from Sonobi, Kochava, Narrative I/O, and IOTA Foundation. Most aggregate individual-level data from multiple sources to build online advertising audiences. This gives marketers alternatives to the data that Facebook, Amazon, Google and others hoard inside their walled gardens. Datonics is another player in the space. They just announced their data will be available in Neustar’s Identity Data Management Platform.

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Independent Grocer Is First to Deploy Amazon Just Walk Out Technology

December 7, 2022

Here’s a retail story that doesn’t involve a media network – but don’t worry, it does feature Amazon, AI, and Kansas City.  Independent retailer Community Groceries will be the first non-Amazon company to deploy the Amazon One entry gate and Amazon’s Just Walk Out checkout technology.  Amazon One grants entry after reading your palm or credit card, while Just Walk Out tracks what customers put in their cart and charges for it.  O brave new world.

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