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More Measurement Partnerships: Google/MMA and Facebook/Integral Ad Science

Measurement partnerships must be in fashion. Measurement specialist Marketing Measurement Analytics (MMA) has joined Google’s Marketing Mix Model Partners program, which gives access to detailed information about ads on Google video, display, and search campaigns. These fuel estimates of campaign impact on online and offline sales. Meanwhile, Facebook and Integral Ad Science have extended their relationship, providing independent measurement of ad viewability and fraud across Facebook, Instagram, and the Facebook Audience Network.

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Blueshift Embeds AI Within Cross-Channel Journeys

June 13, 2017

Blueshift creates personalized messages for email, Web sites, and mobile apps. It partners with several Customer Data Platform vendors to help assemble the unified profiles that drive those messages. The company just launched an “AI-Powered Cross-Channel Visual Journey Builder” that runs manually-designed campaigns but uses AI to decide when to add customers to each campaign and to personalize the choice of products and contents offered within campaign messages.

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