Next, a particularly interesting survey from Acxiom about identity solutions. Just 19% of respondents said their companies have implemented a third-party cookie replacement plan and only 34% have a plan in place. Even fewer have mature plans for master identities across martech and adtech. First party data and CDPs are the most important components of their expected solutions. Lots more here.
We have lots to discuss today, Dear Reader. First, digital experience platform Optimizely (bought last year by Episerver, which then took its name) has launched a new set of unified insights and data services to meld its collection of acquired products. The data foundation is the Zaius CDP, which Optimizely bought this past March.
Finally, let’s pay some rare attention to small business marketers. Roku has launched an app that lets merchants buy streaming TV ads through Shopify. UZE has created a self-service platform that lets small advertisers place ads on vehicle-mounted digital displays across Germany, France, Belgium, Switzerland, and Austria. And all-in-one digital marketing platform Sendinblue has become aller-in-one and indulged its fetish for odd company names by purchasing Chatra (messaging), Metrilo (ecommerce analytics), and PushOwl (web push).
Scope3 is expanding into brand safety and fraud detection turf of Integral Ad Science and DoubleVerify. Amazon DSP is the first company to integrate Scope3’s Agentic Media Platform, which eliminates made-for-advertising, fraud, non-brand-safe, and climate-risk inventory by default. A separate Brand Standards product, built on top of the Agentic Media Platform, lets companies connect with expert AI agents to apply additional content standards.