News

Optimizely Pulls Itself Together

We have lots to discuss today, Dear Reader.  First, digital experience platform Optimizely (bought last year by Episerver, which then took its name) has launched a new set of unified insights and data services to meld its collection of acquired products.  The data foundation is the Zaius CDP, which Optimizely bought this past March.

More News

Previous Article

Most Companies Lack Post-Cookie ID Management Plans: Acxiom Study

September 22, 2021

Next, a particularly interesting survey from Acxiom about identity solutions.  Just 19% of respondents said their companies have implemented a third-party cookie replacement plan and only 34% have a plan in place.  Even fewer have mature plans for master identities across martech and adtech.  First party data and CDPs are the most important components of their expected solutions.  Lots more here.

CDPI Newsletter
Featured Article

Twilio Announces Unified Profiles Powered by Segment

March 28, 2024

Twilio has announced two innovations within Twilio Flex, its digital engagement platform. The first, Unified Profiles, will be powered by Segment and allow businesses to collect and activate real-time consented data. This is the first of three launches set for 2024 that will embed Segment in Twilio Communication products. The second innovation is Agent Copilot which will allow users to deploy AI across this data to boost productivity.

CDPI Newsletter