Most Consumers Distrust Product Recommendations from Smart Speakers: OC&C Strategy Study

If consumers think personalized recommendations are creepy, will they be even more upset about Amazon and Google listening to them 24/7? Apparently not: 13% of U.S. households had smart speakers in 2017 and 55% will have them by 2022, according to OC&C Strategy Consultants. One bit of consistency: only 39% trust the personalized product recommendations from their speakers. Much smart advice here on marketing in a voice commerce world.