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Most Consumers Distrust Product Recommendations from Smart Speakers: OC&C Strategy Study

If consumers think personalized recommendations are creepy, will they be even more upset about Amazon and Google listening to them 24/7? Apparently not: 13% of U.S. households had smart speakers in 2017 and 55% will have them by 2022, according to OC&C Strategy Consultants. One bit of consistency: only 39% trust the personalized product recommendations from their speakers. Much smart advice here on marketing in a voice commerce world.

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GDPR Leads Drawbridge to Shut European Media Business

March 13, 2018

Many marketers have gone beyond acceptance of the European Union’s GDPR privacy rules and convinced themselves that GDPR will ultimately help their business. Cross-device identity company Drawbridge has dumped a bucket of ice water into that warm bath with news that it is shutting down its EU advertising business and closing its London office because of GDPR. Drawbridge will continue its identity data business, although it’s still trying to figure out how to make that GDPR-compliant.

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Meltwater Combines with Microsoft to Create an Integrated Communication Insights Solution

February 20, 2024

Meltwater, a provider of media, social and consumer intelligence, announced it is partnering with Microsoft on an integrated communications insights solution. The partnership will integrate the data from Meltwater’s listening tools with Microsoft’s AI-driven capability to deliver data “as dialogue.” Microsoft will use Meltwater as its provider of global intelligence, while Meltwater has made a multi-year commitment to Microsoft Azure as its preferred cloud platform.

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