GDPR Leads Drawbridge to Shut European Media Business

Many marketers have gone beyond acceptance of the European Union’s GDPR privacy rules and convinced themselves that GDPR will ultimately help their business. Cross-device identity company Drawbridge has dumped a bucket of ice water into that warm bath with news that it is shutting down its EU advertising business and closing its London office because of GDPR. Drawbridge will continue its identity data business, although it’s still trying to figure out how to make that GDPR-compliant.