Nearly all consumers (88%) are aware that Web sites and apps like Giphy collect their data for advertising purposes, according to Integral Ad Science, even though many fewer want that to happen: just 41% would trade personal data for personalized ads on a social media site like Facebook. A startling 55% are not aware of any legislation that regulates use of their data.
About five percent of all Tweets come from bots, with a rate as high as 20% for trending hashtags like #COVID-19, according to a study from NortonLifeLock. Perhaps more interesting, they just released a free test version of a browser extension that can classify individual Tweets in your personal Twitter feed.
CDPs are increasingly used by corporate IT departments, so it’s worth understanding how IT staff thinks. Integration platform vendor Cleo found that IT sees the biggest benefits from improved integration as reduced cost (66%) and meeting service level agreements (57%). Happier customers come in third at 53%. IT finds legacy applications to be the biggest integration challenge, a position marketers are more likely to share.
CDP Simon Data has announced the launch of Goals-Based Marketing, initially featuring an AI-powered segmentation workflow. The ultimate goal of this approach is to create revenue-generating customer experiences at scale. The new offering is driven by three AI agentic teams (Strategy Agents, Data Execution Agents, and Revenue Impact Agents) and features Smart Fields and Smart Segments, aimed at uncovering customer behavior patterns.