Most Consumers Unaware of Data Privacy Regulation: Integral Ad Science Study

Nearly all consumers (88%) are aware that Web sites and apps like Giphy collect their data for advertising purposes, according to Integral Ad Science, even though many fewer want that to happen: just 41% would trade personal data for personalized ads on a social media site like Facebook. A startling 55% are not aware of any legislation that regulates use of their data.

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IT Staff Sees Cost and Service Levels , Not Happy Customers, as Biggest Integration Benefits: Cleo Report

May 15, 2020

CDPs are increasingly used by corporate IT departments, so it’s worth understanding how IT staff thinks. Integration platform vendor Cleo found that IT sees the biggest benefits from improved integration as reduced cost (66%) and meeting service level agreements (57%). Happier customers come in third at 53%. IT finds legacy applications to be the biggest integration challenge, a position marketers are more likely to share.

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Retail Rocket Raises $24 Million and Buys Sailplay to Enter U.S. Market

July 6, 2022

Netherlands-based retention management platform Retail Rocket just raised a $24 Million Series A, and immediately spent some of it to buy Sailplay, a New York-based marketing automation vendor that will grow its U.S. presence.  Retail Rocket builds unified customer profiles in a module it charmingly calls Data Warehouse, and has other modules for AI-driven personalization, segmentation, and campaign management.  The company has more than 1,000 global clients across Europe and South America.

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