Most Consumers Would Trade Their Email Address for $5 Gift Card: Emailmonday Survey
How much value to consumers really place on their data? Well, 65% said they’d give their email address to a “reputable brand” in exchange for a $5 gift card, according to a survey of mostly North American consumers from UK-based Zettasphere and Netherlands-based emailmonday. Oddly enough, just 49% said they’d trade their email for dinner out, suggesting they eat in much cheaper places than I do. The most popular choice was free shipping at 67%; least popular was donation to charity at 24%. Download for other interesting results (they don’t ask for your email).