Most Marketers Avoid Corporate Procurement Teams: CMO Council/KPMG Study

More on software buying: this CMO Council / KPMG study finds just 26% of marketing leaders actively partner with their company’s procurement departments.  Those who do work closely with procurement end up placing higher weight on price, vendors’ industry standing, security, and privacy practices, and less on ability to scale and to meet compliance rules.  It’s not clear this results in better outcomes.