Most Metaverse Visitors Would Rather Play than Shop: CommerceNext Report

Is the metaverse also growing faster than you thought?  Probably not: CommerceNext finds that 75% of consumers have barely heard of it and just 5% visit on a regular basis.  Even that group uses it almost mostly for gaming (76%) and socializing (39%); just 30% do any shopping.  Most social commerce still takes place on the major social media platforms.