Meanwhile, Gartner has analyzed the tech stacks of 500+ brands and found the most successful marketers prefer best-of-breed product collections over suites and pay careful attention to analytics. They report the average martech stack has 55 products and that leaders are likely to combine CDP with mobile marketing and multi-channel marketing platforms.
Ushur offers an AI-based, no-code platform to build self-service customer experience workflows. Lots of buzzwords there, although they did miss blockchain and privacy-safe. They still tick enough boxes to have raised a $25 million Series B, bringing their total to $36 million.
We’re light on real news today, so I’ll sneak in an invitation to try the CDP Institute’s new Use Case Generator (beta version). It leads you through a structured set of questions and returns a detailed use case suitable for vendor selection, implementation planning, or framing. Give it a try and let us know what you think.
The U.S. Senate has passed a bill that could potentially ban TikTok in the U.S. if its Chinese owner, ByteDance, does not sell its holdings within a year. The bill now goes to the President Biden, who has said he will sign it. Court challenges are likely to follow.