Intouch collects customer data the old-fashioned way, by asking for it. Today, much more is gathered on the Web by just watching what people do. The Facebook/Cambridge Analytica scandal has made people more sensitive to this, according to a survey by customer identity management vendor Janrain. They found 53% of U.S. consumers oppose advertising based on data gathered by Web sites and just 14% believe web sites are mostly good at treating data responsibly. A whopping 68% said they’d like new laws to give them more control over how businesses use their personal data.