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Most U.S. Consumers Oppose Targeting Ads with Personal Data: Janrain Survey

Intouch collects customer data the old-fashioned way, by asking for it. Today, much more is gathered on the Web by just watching what people do. The Facebook/Cambridge Analytica scandal has made people more sensitive to this, according to a survey by customer identity management vendor Janrain. They found 53% of U.S. consumers oppose advertising based on data gathered by Web sites and just 14% believe web sites are mostly good at treating data responsibly. A whopping 68% said they’d like new laws to give them more control over how businesses use their personal data.

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Good Data Management Pays Off: Forrester Study for D&B

May 4, 2018

I’ll spare you yet another survey on lack of preparation for GDPR and instead point to this Forrester study, done for Dun & Bradstreet, reminding us why collecting data is worth the trouble. Forrester rated respondents on data management maturity and found leaders are roughly twice as successful as laggards at uncovering new business opportunities, personalizing customer experience, measuring campaign results, and buying the right technology. Leaders also outperformed laggards at improving metrics ranging from sales cycle speed to customer lifetime value. You get the idea: good data pays.

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Movable Ink Integrates With Adobe Journey Optimizer

October 4, 2024

Email and mobile personalization platform Movable Ink has announced a new integration between its Da Vinci content personalization solution and Adobe Journey Optimizer. Joint customers will be able to develop content assets aimed at each individual email recipient and bring them into Adobe Journey Optimizer for deployment. This builds on an existing integration between Movable Ink Da Vinci and Adobe Campaign.

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