News

Most U.S. Consumers Oppose Targeting Ads with Personal Data: Janrain Survey

Intouch collects customer data the old-fashioned way, by asking for it. Today, much more is gathered on the Web by just watching what people do. The Facebook/Cambridge Analytica scandal has made people more sensitive to this, according to a survey by customer identity management vendor Janrain. They found 53% of U.S. consumers oppose advertising based on data gathered by Web sites and just 14% believe web sites are mostly good at treating data responsibly. A whopping 68% said they’d like new laws to give them more control over how businesses use their personal data.

More News

Previous Article

Good Data Management Pays Off: Forrester Study for D&B

May 4, 2018

I’ll spare you yet another survey on lack of preparation for GDPR and instead point to this Forrester study, done for Dun & Bradstreet, reminding us why collecting data is worth the trouble. Forrester rated respondents on data management maturity and found leaders are roughly twice as successful as laggards at uncovering new business opportunities, personalizing customer experience, measuring campaign results, and buying the right technology. Leaders also outperformed laggards at improving metrics ranging from sales cycle speed to customer lifetime value. You get the idea: good data pays.

CDPI Newsletter
Featured Article

Retail Rocket Raises $24 Million and Buys Sailplay to Enter U.S. Market

July 6, 2022

Netherlands-based retention management platform Retail Rocket just raised a $24 Million Series A, and immediately spent some of it to buy Sailplay, a New York-based marketing automation vendor that will grow its U.S. presence.  Retail Rocket builds unified customer profiles in a module it charmingly calls Data Warehouse, and has other modules for AI-driven personalization, segmentation, and campaign management.  The company has more than 1,000 global clients across Europe and South America.

CDPI Newsletter