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Mozilla’s Firefox confirms it’s testing “Global Privacy Control” for rollout

It’s been a year since Mozilla and DuckDuckGo announced plans for global opt-out capability to let users say “no” to sale of their data without having to go site-by-site. California’s privacy law now requires that companies that collect its residents data must comply with opt-out requests that are sent through Global Privacy Control, so once Firefox is ready to launch the tool, it can have significant impact.

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Airship Lets Business Users Improve Mobile App CX

November 2, 2021

Mobile app messaging platform Airship has announced new tools to help marketers improve customer experiences without help from those prickly developers. Capabilities to be delivered “over the coming months” include interactive walkthroughs, in-app surveys, and a preference center. And while we’re talking about app marketing, I’ll slip in that ironSource last week bought app marketing software company Bidalgo.

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Just 17% of Martech System Replacements Are Home-Built: MarTech Report

July 7, 2022

The build-vs-buy debate never ends, and sometimes build really makes sense.  But buy is clearly the way to bet: just 17% of martech replacement projects chose a homegrown solution this year, according to this MarTech survey.  That’s down from 31% the year before.  CDPs were among the least common replacements, maybe because they’re awesome and maybe because most CDP implementations are fairly new.  Download for more fun facts.

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