It’s been a year since Mozilla and DuckDuckGo announced plans for global opt-out capability to let users say “no” to sale of their data without having to go site-by-site. California’s privacy law now requires that companies that collect its residents data must comply with opt-out requests that are sent through Global Privacy Control, so once Firefox is ready to launch the tool, it can have significant impact.
Mobile app messaging platform Airship has announced new tools to help marketers improve customer experiences without help from those prickly developers. Capabilities to be delivered “over the coming months” include interactive walkthroughs, in-app surveys, and a preference center. And while we’re talking about app marketing, I’ll slip in that ironSource last week bought app marketing software company Bidalgo.
Facebook (Meta), Snap, Twitter, and YouTube were big losers following Apple’s overhaul of its privacy policies to give users more control. The estimated $9.85 billion lost by the companies in the third and fourth quarter on average represented a 12% loss of revenue for 2021, according to research firm Lotame.
Stick with me here: what if you didn’t have to write good generative AI prompts, but could instead write a prompt that would prompt you to write a better prompt? If your head hasn’t exploded yet, that seems to be the idea behind new auto-complete and rewrite features in Copilot AI for Microsoft 365. Of course, there’s a YouTube video showing how.