CDP vendors are more specialized than you may think: 76% focus on one or two industries and 83% focus on clients in a single revenue band, according to this CDP Institute report. The data comes from our RealCDP audit surveys, so it doesn’t cover everyone in the business. But it’s still an interesting cross-section.
Boomers may be the only marketers who still remember when advertising was targeted by matching it against editorial content. Nano Interactive is offering essentially that service, although they are describing it as a “library” of “intent personas” that work without cookies or any kind of personal data. Sounds so much cooler that way.
Meta has launched its Twitter rival, Threads, except in the European Union where it probably violates privacy rules. It’s possible that Meta will provide a more responsible product than the smoldering remains of Twitter, but that bar is so low an ant could hurdle it.
Amperity has launched Lakehouse CDP, which delivers CDP functions within “lakehouse” data stores including Snowflake and Databricks. Amperity tools for data modeling, data quality, identity resolution, generative AI, segmentation, and performance measurement will send all results to a company’s own lakehouse rather than a separate Amperity-managed database. Modules can be used independently but the real benefit here is that Amperity is one of the few “composable” CDP vendors who offer a complete set of pre-integrated CDP functions.