National CineMedia Offers Shoppable Ads in Movie Theaters

National CineMedia sells ads in movie theaters, which you may not think are very targetable.  But they just teamed with Neustar to enable more audience identification.  More intriguing, they also inked a deal with ElementalTV to convert in-theater ads into interactive shoppable content.

More News

Featured Article

Getty Offers Gen AI Tool Built Only with Licensed Images

September 28, 2023

Unauthorized training data isn’t an existential threat to generative AI but it’s certainly a headache for users and developers alike.  Most developers are trying to exclude materials that creators have explicitly labeled as unauthorized and citing “fair use” as justification for copying everything else.  Getty Images has taken an opposite approach, building its gen AI tool only on materials that are explicitly licensed.  It’s possible that tracing the provenance of training data will become a standard, similar to how organic food producers trace the origins of their ingredients.

CDPI Newsletter