National CineMedia sells ads in movie theaters, which you may not think are very targetable. But they just teamed with Neustar to enable more audience identification. More intriguing, they also inked a deal with ElementalTV to convert in-theater ads into interactive shoppable content.
The key goal of the new group of experts is to find where consumer need and business interests meet and to forge an alliance based in trust and transparency.
Movie theaters may be a new frontier for ecommerce, but shopping on social media is now almost standard. Pinterest hasn’t been a leader but they did just add a Shopping API that lets merchants to upload their catalogs. They also made it easier to tag products, upload videos, and put a shopping tab on business profiles. Purchases are still completed outside of Pinterest in Shopify or other platforms.
Unauthorized training data isn’t an existential threat to generative AI but it’s certainly a headache for users and developers alike. Most developers are trying to exclude materials that creators have explicitly labeled as unauthorized and citing “fair use” as justification for copying everything else. Getty Images has taken an opposite approach, building its gen AI tool only on materials that are explicitly licensed. It’s possible that tracing the provenance of training data will become a standard, similar to how organic food producers trace the origins of their ingredients.