NBCUniversal has announced its own version of a cross-channel customer identifier, the uncreatively named NBCU ID. It will let advertisers target viewers within NBCUniversal’s walled garden of TV, online and theme park properties. Other projects include a data clean room and a slew of online shopping tools including Facebook and Instagram apps.
Finally, this massive global consumer study from Cheetah Digital offers a ton of interesting data about attitudes towards privacy, social media, loyalty, personalization and more. One finding to remember: consumers consider location data more sensitive than anything else, something also seen in other recent surveys.
We’ve seen so many CDP acquisitions recently that it’s almost shocking when a CDP vendor raises money to grow independently instead. ActionIQ just reminded us that’s an option with an eye-catching $100 million Series C extension, made just slightly less impressive by news that $60 million is new money and $40 million had been raised previously.
The U.S. Senate has passed a bill that could potentially ban TikTok in the U.S. if its Chinese owner, ByteDance, does not sell its holdings within a year. The bill now goes to the President Biden, who has said he will sign it. Court challenges are likely to follow.