Artificial intelligence (AI) will be in place in 40% of the largest organizations in Latin America by 2023, according to research released by IT analyst firm IDC. Companies in the region will also be seeking governance services relating to areas such as data management and security, according to the study that was carried out with 5,000 large Latin American businesses.
Most marketers have stopped hyperventilating about the death of third-party cookies, in part because it’s increasingly clear that they’ll still be able to target individuals when cookies are naught but a fond memory. Streaming media such as connected TV, audio, and gaming are among the places where targeting doesn’t rely on cookies. Acxiom is helping with a new deal to make its marketing audiences available for targeting in TransUnion’s TruAudience Data Marketplace. Do you feel better now?
B2B marketers have been upping their data game recent years. But this Openprise survey of revops leaders finds they still have a long way to go. Just 34% said they’re “very confident” in their company’s data onboarding and list loading processes, and data quality is their top worry.
CDP Simon Data has announced the launch of Goals-Based Marketing, initially featuring an AI-powered segmentation workflow. The ultimate goal of this approach is to create revenue-generating customer experiences at scale. The new offering is driven by three AI agentic teams (Strategy Agents, Data Execution Agents, and Revenue Impact Agents) and features Smart Fields and Smart Segments, aimed at uncovering customer behavior patterns.