Nearly half of Latin companies set to adopt AI by 2023

Artificial intelligence (AI) will be in place in 40% of the largest organizations in Latin America by 2023, according to research released by IT analyst firm IDC. Companies in the region will also be seeking governance services relating to areas such as data management and security, according to the study that was carried out with 5,000 large Latin American businesses.

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Acxiom Data Added to TransUnion Streaming Media Audiences

January 13, 2022

Most marketers have stopped hyperventilating about the death of third-party cookies, in part because it’s increasingly clear that they’ll still be able to target individuals when cookies are naught but a fond memory.  Streaming media such as connected TV, audio, and gaming are among the places where targeting doesn’t rely on cookies.  Acxiom is helping with a new deal to make its marketing audiences available for targeting in TransUnion’s TruAudience Data Marketplace.   Do you feel better now?

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Three-Quarters of Companies See AI/ML As Important Revenue Drivers: SambaNova Report

January 24, 2022

Do you miss those innocent days when every product announcement breathlessly reported the new system or feature was “AI-based”? If so, here’s a whiff of remembrance from AI infrastructure provider SambaNova Systems, who found that 78% of large companies rate AI and Machine Learning as important revenue drivers. Yet even they have a curiously mixed attitude, citing (in their press release) a NewVantage Partners study that found only a quarter of top companies have scaled AI/ML across their organization.

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