In Brief: Hackers breach 150,000 surveillance cameras just to show they can
The beach provided access to 150,000 surveillance cameras at hospitals, police department and schools, and exposed other footage, including from Tesla and Cloudflare.
The beach provided access to 150,000 surveillance cameras at hospitals, police department and schools, and exposed other footage, including from Tesla and Cloudflare.
IPG Media Lab and MAGNA also amped up the science, running sophisticated tests to measure the impact of optimized creative on purchases. The results were less than eye-opening: ads tailored to the customer’s journey stage work better than ads shown randomly. If you’ve been debating that at your company, find a new company.
A December 2020 survey of nearly 9,000 consumers showed 47% of U.S. consumers had experienced financial identity theft — up 42% from 2019. The report issued by the Aite Group found consequences for financial institutions can be severe, including that 12-13% of consumers who experienced fraud are unlikely to do future business with them.
Products to connect ad impressions with sales results are usually limited to one ad type and one sales channel. You can add VideoAmp and TransUnion to that list: they’ve launched an offering that links VideoAmpt’s TV viewer data with TransUnion’s TruAudience purchase data. VideoAmp can also use the data to optimize media plans in real time.