Netflix is Winning the OTT Subscription Wars: eMarketer
Netflix will boast one-fifth of U.S. OTT subscriptions this year, more than any other service, according to eMarketer’s Q1 digital video forecast. OTT subscription revenues will exceed those of traditional pay TV for the first time in 2025; the cable is finally being cut. Nevertheless, the rate at which subscriptions to pay TV and OTT combined is growing has slowed since 2023 and is likely to continue slowing through 2027.