Neustar Offers Tool to Estimate Impact of Cookie and Device ID Loss
Neustar has other news: they just launched Fabrick Impact Assessment, which will predict the impact of cookie- and device ID loss on your company’s media and measurement investments. There’s a free tool that gives a rough answer based on how much advertising a company does in different channels, and a more elaborate version that (apparently) applies an impact score to specific vendors. Need we add that Neustar’s offers identity alternatives to cookies and device IDs?